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Asahi Shimbun Digital Online Media Kit

Advertising guidelines

1. General notes

(1) Disruption due to Asahi Shimbun Digital system maintenance and other incidents

In the following cases, compensation for advertisement delivery will be waived,
- Advertisement delivery is halted due to maintenance work on Asahi Shimbun Digital during late night hours and/or other time slots.
- Advertisement delivery is cancelled not to disrupt running Asahi Shimbun Digital or in case Asahi Shimbun Digital services are interrupted due to an over-access caused by some major accidents or other incidents.

(2) Screening

- All advertisement creatives and advertisement links (websites) must go through screening based on our Acceptability Standard.
Through this screening process, advertisers may be asked to revise the material and/or links.
- An advertiser must put its name clearly in its creative.

(3) Unacceptable advertisements

- Pirated advertisements.
- Advertisements that mislead users to invoke PC Operating Systems, application windows, icons, cursers, buttons.
- Advertisements that display search buttons although they do not actually provide with search services.
- Advertisements that copy Asahi Shimbun Digital contents including color arrangement or design.

(4) Responsibility for advertisements

The advertiser is subject to take full responsibility for any consequential problems caused by the content of the advertisement, and be liable for any damages caused thereof to our company.

2. Material delivery method

Attach and forward advertising material to
- Flash advertisement material should be send in in three formats; swf, fla and alternate gif files.
- Change of advertising dates, cancellations after receipt of booking forms are not allowed.

 

3. Material Deadline

(1) gif flash files are due by 4:00 p.m. three working days prior to the start of the advertisment delivery.

(2) Flash files, tags distributed through third-party ad services, all advertising material needed for screening, are due by 4:00 p.m. four working days prior to the launch time of the advertisement delivery.

- In case the flash advertisement material does not arrive before the above due date, advertisements may be run using alternate gif files.
- All advertisement material are subject to go through screening.

4.Launch time of the advertisement delivery and changes of the materials

(1) Launch time of advertisement delivery, confirmation period and closing of advertisement campaign

- Launch time of advertisement delivery is at 0:00 a.m. on the first day of a campaign, or the first day of switchover.
- Closing of advertisement campaign will be at 24:00 p.m. JST of the final day.

(2) Change of the advertisement materials

- It may be possible to specify the launch time and/or closing time, within the duration of the advertisement campaign. Please contact us for details.
- Advertising reports for some of the ad campaigns come from servers based in the U.S. Because of the time difference the launch time in the report can be different.

5. Material Regulations

- We have some sole regulations of flash ads. Please click and look into “Material Regulations”

(1) Third-party ad servers

- Asahi Shimbun Digital accepts display ads served from qualified third-party vendors. DFA, ATLAS, and so on.
- Flash advertisement material should be go through screening, too. Please send the screen shot or alternative gif files and URL for screening if we cannot see creative from third-party tags.

(2) Audio advertisement

Audio is acceptable, but the default setting for the audio must be off. Embarassing noise including sounds of sirens, natural catastrophes, voices of dangerous animals can not be used; buttons that allow volume control and on/off switches for the audio must be clearly visible.

(3) Animation visuals (including gif files)

Please refrain from displaying any harmful animations.
Also we do not accept high requency cut changes, flashing or flickering lights and images involving brightness inversion of high-contrast colors on screen; advertisement that are mostly composed of regular pattern designs such as stripes, whirls or concentric circles are not acceptable.

(4) Flash advertisement material

- In case Flash format advertising materials (including material from third-party ad servers) disrupt the Asahi Shimbun Digital contents, the advertisement will be displayed using alternate gif imaging formats.
- Even when the advertising materials meet all regulations, proper delivery may not be possible due to users' computer configuration.

(5) Displaying multiple advertisement material

- It is possible to run up to three different creatives, with one link each, as long as the advertisement takes up the same advertisement space within the duration of the campaign. All materials must be submitted to us together with by the material deadline.

(6) Changes during the advertisement campaign

- In case that unforeseeable problems occur, such as ad-link server's troubles, we can cope with those on working days only. Advertiser, may not specify date or time when such changes are to be implemented.

*For further information, please contact   at the Digital Business Center.
*For advertising in The Asahi Shimbun, our daily newspaper, please see http://adv.asahi.com/english/index.html