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Asahi Shimbun Digital Online Media Kit

Material Specifications    (Revised December, 2016)

*Forward Flash material together in three formats: swf, fla and alternate gif files.
Display
environment
OS Windows
Browser Windows Vista : Internet Explorer 9、FireFox
Windows 7 or above : Internet Explorer 11、FireFox、Google Chrome
Java Script On
Regulations Dimentions/File size
Display time (seconds)/Loop
Please refer to advertisement rate and ad size table for dimentions and other specs. To stop a loop, insert “stop0”in the final frame on the timeline.
swf file Flash 5 or 6
fla file Please prepare the fla file that serves as a master swf file.
fla alternative gif file Fla alternative gif files will be displayed on OS such as Macintosh and other browsers.
Font All fonts included in the fla files must be outlined (embedded) otherwise the letters in the Creative could be unintentionally changed and users can not real them.
Background color In case of using a background color, which is different from the displaying page, do not use the document property background color. The background color should be set by creating a flash bottom layer of the desired color.
Setting links
*display transition
Link URLs should not be entered here, but should be listed on the forwarded advertisement material.
Link URLs will be one link each for Flash and alternate gif. Set up action button on top layer and use getURL.
Check “release” (diagram 1)
Enter (clicktag.substr(0.5)= =”http:”) or (clicktag.substr(0.6)= = “https:”)(diagram 2)
Enter clicktag at the URL, and tick the “Expression” box. (diagram 3)
Choose _top for the window, and choose “Don't send”for parameter.(diagram 3)
Frame rate 12FPS is recommended. (maximum 18 FPS)
Mouse action specifications Jump to external links will be controlled by mouse clicks only. Other mouse actions may not be used to control jumps, display pop up windows, nor control audio volume.
Action script Ads can not be placed when there is a script error.
All functions and scripts that may have an negative effect on Asahi Shimbun Digital pages are unacceptable. Upon the time we find out a possibility of some breach, we will stop running your ads until proper amendments shall be mode.
Examples of scripts and actions that are prohibited:
-retrieving external files
Load Movie() Load Variable () Load Vars ()
-Connecting with external servers or programs
FSCommand, XML Socket.
*Do not use getURL variables except in link setting.
Do not use variables and arrays that needs heavy memory. No commands that overburden system with excessive CPU.
ALT Gif advertising material is limited upto 20 characters. Names of advertiser, service and products may be specified. Unless specified, “Click Here!” will be used. Flash, flash alternative gif are not allowed.
 
Text adertisements Please avoid using consecutive half-width characters that is difficult to read on the screen. Specific characters used for special OS and personal computers only can not be used, either.
List of signs and codes that can be used. (JIS Code) examples