 |
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| ¢£Sex¡¡ Male : Female = 3:1 |
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| ¢£Age¡¡ 20s=12.9%,30s=24.5%,40s=26.3%,50s=18.7%. Users in their 30s and 40s account for the half. Those in the second half of the 30s and 40s are the main male users, whereas the main female users are in their 30s. The female users are a little younger than the male users. |
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| ¢£User Occupation¡¡ There are high percentages of executives and professionals. |
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| ¢£Educational
Background¡¡ Graduates of Universities and graduate schools account for around 70%. Users with higher educational qualifications account for a large percentage. |
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| ¢£Annual
Household Income (before tax)¡¡ Those with over 7 million to 10 million yen annual household income ranks as the largest volume, and we can draw the conclusion that those with upper income account for the majority of the users. Those with over 10 million yen household income account for about 20%. |
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| ¢£Fixed Subscription
for newspaper¡¡ The Asahi Shimbun reader accounts for around the half percentage. Nikkei, Yomiuri, and non-newspaper-readers also access asahi.com. |
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| ¢£Access
Frequency¡¡ Access frequency for asahi.com is very high. Daily users account for 90%, and over 70% of the users access asahi.com more than once a day. |
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| ¢£Internet
Shopping "Active users" who purchase things on the internet either every month or once in 3 months accounts for half of the asahi.com users. |
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| ¢£Access
Location to asahi.com¡¡ Office=30%, Home=45%, Both=20%. The percentage of home users is increasing. |
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| DATA MEMO This survey was conducted on asahi.com for 18 days from November 25th to December 12th, 2003. Data from 4,292 respondents was used. Duplication and invalid answers were excluded. |
