Rainy days may always get us down, especially if our only protection is a cheap disposable umbrella, which breaks easily in the wind. But there's no longer a reason to frown.

In an attempt to end the modern trend of “dead” umbrellas being discarded around Japan, Tokyo-based manufacturer Caetla has created the “+TIC” (pronounced plus-tic) umbrella.

Even in a storm, the flexible brolly bends instead of buckling, and its spokes don’t break easily. Where conventional umbrellas are made with rust-prone aluminum and steel parts, the +TIC uses plastic. Another selling point is that the whole item is recyclable.

The transparent umbrella looks similar to the standard plastic ones commonly used, but it is totally different. When sudden strong winds blow, the spokes simply bend and bounce back, while other typical cheap umbrellas being used in the same conditions will break.

The key to the +TIC’s flexibility is that all of its parts are made of strong plastic with elasticity, and it can withstand gusts of 32 meters per second.

The company’s enthusiasm for all-plastic umbrellas is based on their concern for the environment. In Japan, everyday so-called “vinyl umbrellas” are popular because they can be bought anywhere at a reasonable price. However, unfortunately the concept of the “disposable” has become widespread, and according to Caetla, 52.5 million umbrellas are trashed every year.

“I wanted to go against the trend for making goods without considering their environmental impact, and only emphasizing the benefits of lower prices,” said Takeshi Yamamoto, Caetla president.

Caetla’s umbrellas are strong enough to be kept and used over a long period. It is easy to dismantle the pointed tip. Even if the fabric gets torn, the frame can be re-covered.

The company paid attention to detail with the umbrella’s fashionable design with stick-type grips with straps. Compared to other vinyl umbrellas, it is more expensive, but Yamamoto said, “I am glad if many people use it and also pay attention to the story behind it.”

The +TIC is available in single-color and patterned varieties. It measures 60 centimeters and is priced at 3,500 yen ($30) excluding tax.