Those dramatic snaps of before-and-after cosmetic surgery are to be banned from the websites of clinics and hospitals in Japan.

The health ministry’s review committee agreed to the move. The ministry aims to put the new rules into effect from June 2018 after inviting comments from the public.

The amended medical law was enacted in June and now websites of medical institutions have advertisements regulated along with signs, posters and fliers.

A ministry meeting Oct. 25 analyzed the details of the new rules, and the result is that the public will no longer see advertisements featuring photos of before-and-after liposuction and surgery to make eyelid folds, for example.

The advertisement regulations prohibit clinics or hospitals from making claims that are false or exaggerated, or claim that their service is superior to others.

The committee had to decide where to draw the line on ads in the Oct. 25 meeting.

Before-after photos of cosmetic surgery can have a big impact on the decision-making of patients, and even if such pictures are neither false or an exaggeration, the results of such procedures can vary significantly between individuals.

There was some opposition to this decision at the meeting, but the review committee decided to ban the use of before-after photos, in principle, citing they would make “ordinary people jump toward” the ideal visual.

Apart from beauty surgery, there are other cosmetic procedures such as reconstruction of breasts after a mastectomy and fixing up a congenital cleft lip or palate.

The ministry is considering granting exemptions to provide links on websites to before-after photos of these conditions that are officially posted on websites of medical societies or other accountable organizations.

The ministry will set detailed regulations in the form of ministry ordinances and guidelines.