The upcoming latest “Chihayafuru” movie is being celebrated in the series’ hometown, Fuchu, with a free digital stamp collecting game hosted by the city government ahead of the film’s March release.

The western Tokyo city serves as the setting for the original manga by Yuki Suetsugu about a girl aspiring to be the competitive “karuta” card game’s top player.

Participants are encouraged to collect digital stamps at filming locations and the city’s sightseeing spots to download special illustrations and collect memorabilia.

“Chihayafuru” is a coming-of-age story revolving around Chihaya Ayase, who forms a competitive karuta club at her senior high school and strives to make it a prestigious one. Also depicting a rich tapestry of relationships such as Chihaya’s romance and her friendships, the comic has won huge popularity, boasting 21 million copies in print.

Because the protagonist and her childhood friend Taichi Mashima live in Fuchu, the story features the Katamachi Culture Center, where she initially develops a passion for the traditional card game, and other locations across the city. Fuchu has become a “pilgrimage” destination for fans as a result.

The new movie was preceded by a two-part live-action feature film adaptation starring Suzu Hirose, with “Chihayafuru Part 1” released in March 2016 and “Chihayafuru Part 2” the following month. The new film, “Chihayafuru: Musubi,” will reach cinemas on March 17.

The original two-part film was shot in the Shimogawara Ryokudo alley near JR Fuchu-Honmachi Station, the Shimizushita Komichi slope along the railroad tracks between the Fuchu-Honmachi and Bubaigawara stations on the JR Nanbu Line, Higashi Fuchu Station on Keio Corp.’s Keio Line and elsewhere.

In particular, the Shimizushita Komichi has come to be known as the “piggyback slope” among fans, as it is featured in the movie when Taichi (played by Shuhei Nomura) carries Chihaya (Hirose) on his back after she is utterly exhausted following her win at a competition.

The city’s Economy and Tourism Section has organized the digital stamp collecting game to precede and coincide with the latest film’s release.

The game has three routes. One starts from Fuchu Station to cover the Okunitamajinja shrine, the piggyback slope and elsewhere. Another begins at Bubaigawara Station, focusing on the Katamachi Culture Center and the Shimogawara Ryokudo. The remaining route that starts from Fuchu-Honmachi Station leads participants through the Kyodo no Mori Koen park and other spots.

Players need to download an app to their smartphones or other devices to join the game.

The premise of the game is that Chihaya has dropped a card printed with a “tanka” short poem from the classical “Hyakunin Isshu” poem anthology at six points along each route, and participants collect digital stamps corresponding to the cards. Participants’ smartphones will respond when they arrive at each spot and collect the digital stamp.

The free event runs until March 31. For more information, visit the official website at (