Telecommunications giant KDDI Corp. and major advertising agency Hakuhodo Inc. have started a new joint service distributing videos of animals at zoos across the nation for smartphone users.

Video footage of animals taken in the past by three zoos--Asahiyama Zoo in Asahikawa, Hokkaido, Yokohama Zoological Gardens, also known as Zoorasia, in Yokohama and Tennoji Zoo in Osaka--are delivered free of charge for the time being.

After installing a smartphone app, users can view a variety of close-up footage of creatures eating and walking around free of charge for five minutes a day.

From December, the team plans to provide a service that allows users to watch animals, including a live feed, without a time limitation for 500 yen ($4.40) per month excluding tax. They aim to increase the number of zoos involved in the service to 10 in fiscal 2018 and about 40 in fiscal 2020.

A portion of the fees will be donated to the zoos and used for renovations and other purposes.