SEOUL--It may not be Sears, but North Korea’s latest export catalog does contain items apparently "inspired" by popular goods in the West.

A beverage with a red label and cap design strikingly similar to Coca-Cola is described as a "cocoa carbonated water." However, one South Korean expert who has visited North Korea said of the drink, "It tastes nothing like Coca-Cola."

The Coke-style refreshment is one of 900 or so items in the flashy-looking catalog that touts all sorts of goods, from health supplements to electrical equipment.

While one aim is likely to show off the major steps made toward economic reform under Kim Jong Un, it also serves the more materialistic purpose of acquiring foreign currency for North Korea.

Titled "Korean Commodities," the catalog was published in April by North Korea's Commission for Promotion of International Trade. The commission is in charge of promoting exports through its offices in 31 nations, including China and Russia.

The catalog was apparently distributed to visitors to the Pyongyang spring international product fair held in May, as well as at a similar international product fair held in the North Korean city of Rason in August.

According to Cho Bong-hyun of the Industrial Bank of Korea (IBK) in Seoul, this year's catalog is the first to use color photos for almost all its items.

"I feel an improvement in quality because the design of the catalog is refined," Cho said.

Under Kim's economic program, many individual companies are under an incentive plan that allows them to use any profits freely once a certain amount has been paid to the state. Rather than simply reaching production quotas as in the past, many companies are now focusing on manufacturing products that can sell on the market.

The first page of the catalog features Kaesong Koryo ginseng, considered the most famous North Korean commodity. The entry has a detailed explanation of the history and effects of ginseng, with a wide range of products introduced, from extract powder to pills and tea.

Cosmetics from a Pyongyang plant that was visited by Kim Jong Un and his wife, according to an Oct. 29, 2017, report from the Korean Central News Agency, are also prominently featured in the catalog.

During the visit, Kim was reported as lavishing praise on the products, saying not only was the quality high, but the product containers and packaging were also beautiful.

There are also a number of more suspect items in the catalog.

One is touted as the "miracle health beverage of the 21st century," but appears to be similar to the hydrogen water that has been the target of criticism in Japan because doubts have been raised about whether the product is being truthfully advertised.

The North Korean catalog touts the drink as protecting against cancer and for purifying the blood.

A bracelet is advertised as effective in preventing cerebral blood clots from forming.

According to the Korea Trade-Investment Promotion Agency in Seoul, North Korean exports in 2017 were worth about $1.77 billion (196.4 billion yen), a 37.2 percent decline from the previous year.

This was mainly due to a total ban on coal and seafood exports under economic sanctions included in an August 2017 U.N. Security Council resolution.

"North Korea likely wants to aggressively sell the items found in the catalog," said Cho.