Photo/IllutrationAn artificial intelligence anchor debuts on the English news website of Xinhua News Agency. (Captured from the Xinhua News Agency website)

BEIJING--If it looks like a news anchor and talks like a news anchor, is it a news anchor? In this case, the answer is yes.

State-run Xinhua News Agency has introduced an artificial intelligence visual image for its English news website that constantly learns as it continues with its reporting.

The AI anchor was unveiled in a demonstration at the World Internet Conference held Nov. 7 to 9 in Wuzhen, Zhejiang province, with the agency claiming that it was a world first.

The hologram anchor was jointly developed by Xinhua and an IT company, according to Chinese media reports.

Video images and the voice of a real news anchor were used to create a model that can read the news with similar facial expressions and gestures.

The AI reporter is said to be capable of learning from its past broadcasts to reduce mistakes.

A video released by the news agency of the English AI anchor reading the news shows it wearing the same style of suit worn by the human news anchor it was based on.

"I will work tirelessly to keep you informed, as text is typed into my system uninterruptedly," the AI anchor said.

Xinhua said it has developed an English and Chinese version and plans to use the AI anchors on its news programs in the near future.

The AI anchor will help reduce production costs and improve efficiency, as it can work around the clock as a member of the news team, officials added.

Online reactions to the AI news anchor have varied, with some people impressed by how lifelike it is, while others were reluctant to embrace the virtual reporter, with one commenting: "It's creepy. I don't want to listen to news read without emotion."