Photo/IllutrationAn artist’s rendition of a hotel built next to a roadside rest area (Provided by Sekisui House Ltd.)

A Japanese housing developer and a leading U.S.-based hotel chain operator are teaming up to open hotels in autumn 2020 on land plots next to roadside rest areas across Japan.

Sekisui House Ltd. and Marriott International Inc. said they are banking on demand from inbound travelers who will be visiting provincial areas.

Initially, the companies plan to operate 15 hotels in five prefectures, and increase total numbers of guest rooms by about 1,000 annually by opening additional hotels in subsequent years.

The hotels will be operated under the “Fairfield by Marriott” brand, the first to carry that name in Japan. The rates are expected to be set at approximately 10,000 yen to 15,000 yen ($88 to $133) per room per night.

Sekisui and Marriott officials said confirmed venues by the side of roadside rest areas, known as “Michi-no-Eki” in Japan, are in Tochigi, Gifu, Mie, Kyoto and Wakayama prefectures. Candidate sites are also under consideration in 10 more prefectures, including Hyogo, Nara, Okayama and Ehime, the officials added.

“We hope to propose a style of traveling whereby a hotel next to a roadside rest area is used as a hub for making the rounds of tourism resources across the local community,” Sekisui President Yoshihiro Nakai told a news conference.

The new hotels will offer rooms, but nothing more, not even restaurants.

This is expected to have a significant economic ripple effect for local communities as guests shop and dine outside, officials said.