Japanese duo Ami and Aya Suzuki, sporting vivid pink hair and gorgeous garments in the front row at fashion shows in Paris and Milan, were mobbed by spectators seeking photos of the pair.

The increasingly popular short-haired twins, however, don't perform on the catwalk. They're members of the audience themselves, but their clothes are so striking that they sometimes steal the show.

Together, Aya, and her sister, Ami, are known as Amiaya. More than 370,000 people follow the 30-year-olds on Instagram, putting them in reach of the status of becoming global celebrities.

Amiaya work as fashion models, disc jockeys, and as designers for the Jouetie fashion brand.

The duo began touring fashion shows in Europe in February last year to “learn lessons by viewing the events up close.”

Despite not performing on the runway, the pair still get dressed to the nines for the events, borrowing the latest garments from brands that organize them.

Since no fitters accompany Amiaya, the women get permission from the brands to combine their personal clothing with dresses borrowed from designers. At Fendi’s show, Amiaya wore bright orange dresses by the brand over their own underclothes.

As Aya and Ami usually “just watch” shows and are not part of the production, they have to cover their own traveling and accommodation costs. Their schedule is so tight when they tour fashion events and exhibitions that they have to change clothes quickly in a car at hourly intervals.

Although they speak to locals in halting English, Amiaya say they can sense of what people they encounter think and feel.

“Many people always offer support, allowing us to come into contact with new worlds. That's stimulating and fun,” they said.

As the two expected, their frequent appearance at fashion shows has resulted in a growing number of followers on Instagram and thus more offers to perform as models for promotional campaigns of overseas brands.

But Amiaya aren't satisfied with the status quo, because “only one year has passed since we started touring the world” and they have yet to fulfill their dream of “becoming Japan’s representative figures in the fashion industry.”