FUKUSHIMA--A Pokemon that "lays eggs so good that even people who have lost their appetite will eat them," is Fukushima Prefecture's new official mascot.

Prefectural government officials hope Chansey, also known as "Lucky" in Japan, will attract foreign tourists to Fukushima, still reeling from the 2011 nuclear disaster.

Fukushima translates as “Lucky Island” in English.

The plump, pink monster, which is particularly popular overseas, defeated dozens of rivals chosen from among all the Pokemon characters, which number at least 800, in the competition to represent the prefecture.

Fukushima announced the choice on Feb. 18, signing a partnership deal effective until the end of March 2021 with The Pokemon Co., which handles the franchise's brand management and production.

Sales of Pokemon characters in overseas markets account for more than 60 percent of their total sales, the company said.

“Many foreigners will visit Japan for the Tokyo Olympics. We’ll be happy if they will also be interested in and come to Fukushima with the help of Lucky, which is also famous outside Japan,” said Takahito Utsunomiya, chief operating officer of The Pokemon Co.

Since Chansey's pink hue matches that of Fukushima's peaches, a local specialty, it opens up many possibilities for promotion, he added.

Participants in Fukushima's March 16 “Code F-9” walking event can try and find Chansey by collecting stamp prints and solving puzzles at 25 spots in the prefecture in a treasure hunt game.

This will be the ninth time the hunt has been held. It drew more than 200,000 gamers last year.

The Pokemon characters have been chosen three other times to represent local governments as a mascot.

Tottori Prefecture, famous for its sand dunes, selected Sandshrew (also called Sand in Japan), who prefers sandy areas, for its hometown ambassador.

Slowpoke was picked as a mascot to promote Kagawa Prefecture, which calls itself the “Udon Prefecture,” since its Japanese name "Yadon" sounds like “udon,” its well-known local noodle.

As part of its effort to encourage local tourism, the Fukushima prefectural government also produced a series of six-second videos.

“Motto Shitte Fukushima!” (Learn more about Fukushima) will be shown in Tokyo on Yamanote Line in-train displays, a large screen in front of Shibuya Station and video screens elsewhere.

Michihiko Yanai, a creative director for the prefectural government, supervised the series. Art director Bunpei Yorifuji provided illustrations for the 25 clips, which he directed.

Bekotaro, a character Yorifuji created, introduces Fukushima’s dialects, food and culture in the videos and intriguing area trivia that may surprise even locals.

The eyes of a pair of “shachihoko” fish-shaped ornaments placed on the keep of Tsurugajo Castle are made of diamonds, one clip reveals.

“We are trying to promote Fukushima's charms in focused way that is unique to our time,” Governor Masao Uchibori told reporters Feb. 18, adding that plans are afoot to stream the series on YouTube as an advertisement.

The videos can be viewed at (http://ch.pref.fukushima.lg.jp/shitte/).