Photo/IllutrationModels wear clothes made with materials used in the traditional crafts of Fukushima Prefecture in Tokyo’s Shibuya Ward on March 18. (Shinnosuke Ito)

  • Photo/Illustraion
  • Photo/Illustraion
  • Photo/Illustraion
  • Photo/Illustraion
  • Photo/Illustraion

One of Japan's best-known fashion galas kicked off March 18, featuring outfits inspired by the traditional crafts of Fukushima Prefecture created by internationally renowned designer Junko Koshino.

About 50 fashion houses are introducing their latest creations for the 2019 autumn and winter seasons at Amazon Fashion Week Tokyo, which runs through March 23.

Koshino opened her show at the Omotesando Hills shopping complex in Tokyo’s Shibuya Ward, unveiling about 30 outfits using the skills and materials of Fukushima traditional crafts, such as Kawamata silk and vigorous crimson glory vines.

Koshino said after her show: “To me, Fukushima is an island where new winds blow," referring to the prefecture's name comprising "fuku," which is a pronunciation for "blowing," and "shima," meaning "island."

"For recovery from the 2011 Great East Japan Earthquake, I felt it would be good for Fukushima if I took on new challenges, so I expressed my thoughts through fashion," she added. "I want to continue to connect with Fukushima with a warm vision."

Koshino has been developing various items, including dishes, with craftspeople of the prefecture as part of a business launched by the prefecture since fiscal 2016.