NEW YORK--Reality star Kim Kardashian decided to ditch the brand name Kimono for a line of underwear after a fierce backlash in Japan.

The fashion icon was clearly taken aback by the reaction, especially after it came to light that plans were in place to apply for a trademark to the name.

She was planning to launch her "Kimono Solutionwear" brand later this month.

Even Hiroshige Seko, the economy minister, waded into the fray by posting a tweet about the integral part played in Japanese culture by kimono.

"I hope to discuss the matter with the U.S. Patent and Trademark Office to ensure that it appropriately assesses the trademark application," he tweeted.

His reaction may have been partly behind Kardashian's own tweet on July 1 acknowledging a change in plans.

"My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration I will be launching my Solutionwear brand under a new name. I will be in touch soon," she tweeted.

She has 60 million followers on Twitter, but about 140 million on her Instragram account, which still had a post about the Kimono brand.

The controversy over the new name has led to the creation of a hashtag account titled "#KimOhNo," apparently by those who are disappointed at Kardashian's choice of name.

After Kardashian announced on June 25 that she was launching the new underwear line under the kimono brand, a petition site on the Internet gathered about 120,000 signatures opposed to the use of kimono as a brand name as of late on July 1.

The underwear line Kardashian, 38, planned would have been offered in nine colors to more closely match that of the wearer as well as come in a wide range of sizes from XXS to 4XL.