"What's for dinner?"

"How about Starbucks?"

Starbucks Coffee Japan Ltd. is now accepting dinner reservations at its first high-end outlet in Tokyo’s posh Ginza district.

About 10 percent of the store's 111 seats can be reserved.

The Starbucks Reserve Store opened to customers on Sept. 4.

The company said it opened the outlet to bolster its brand promotion by serving luxury high-quality coffee and food items.

Dinner reservations can be booked for no added charge online up to two weeks in advance for slots of up to 90 minutes between 6 p.m. and 9:30 p.m.

The concept behind its Reserve Store is “a Starbucks to visit with someone," the coffee company said. It is marketing the outlet as a spot for groups of customers to order full meals instead of just coffee.

The 705-square-meter store was renovated from an old Starbucks outlet. Its spacious interior differs from regular Starbucks stores, decked out with chairs with soft backrests, and tables that are set further from each other than usual.

Menu items include Shekerato Freddo, which is prepared by shaking espresso with ice cream and priced at 850 yen ($7.99) before tax, and other pricey products. The Reserve Store lunch plate priced at 1,180 yen, before tax, lets diners select their favorite lasagna and salad.

The coffee on hand primarily uses beans roasted at the Starbucks Reserve Roastery Tokyo, which opened in the capital’s Naka-Meguro district in late February and has its own roasting equipment.

The Reserve Store's logo is characterized by a star above a capital “R” to set it apart from regular Starbucks stores.

Starbucks said it is considering introducing a second Reserve Store in the Tokyo metropolitan area or elsewhere.