Fashion outlets adopt fun gimmicks to lure shoppers

A QR code flashes up on the screen in the window of Barneys New York Ginza in Tokyo. Customers can scan it with their smartphones and possibly win prizes. (Kotaro Nakajima)A woman poses for the camera as a computer generates a pop-art image at the flagship Adidas store in Tokyo's Shinjuku. The image is uploaded to the store's Facebook page. (Kotaro Nakajima)Picking up an item of clothing at the Adidas store in Tokyo's Shinjuku causes an image to appear of a model wearing the garment. (Provided by Teamlab Inc.)An animatronic marionette is ready for operation at UNITED ARROWS green label relaxing, a store in the Shibuya Mark City shopping complex. Couples are invited to control the doll's movements and can win price reductions on their purchases in the store. (Kotaro Nakajima)Sharp's digital signage system is demonstrated at Tokyo Fashion Week in October. The manufacturer of flat-screen displays says it foresees strong demand from the fashion industry. (Provided by JFW)