The Asahi Shimbun credo

To be impartial and unbiased; to safeguard freedom of speech and thus contribute to the perfecting of a democratic nation and the ensuring of world peace.

To be devoted to the welfare of the nation, in the name of justice and humanitarianism; to reject all forms of wrongdoing, violence and corruption.

To report the truth fairly and promptly; to keep editorial comment liberal, yet impartial.

To cherish tolerance at all times; to preserve a sense of responsibility and dignity without sacrificing vitality and freshness.