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Discover new charms in Tokyo
through visits to sake breweries
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Discover new charms in Tokyo
PLAY MOVIEDespite its image as a sprawling asphalt-covered, leading-edge metropolis, Tokyo is also blessed with clear groundwater and underflows. Today as well, sake that is dear to the hearts of modern people and imbued with creativity and ingenuity is being made at nine sake breweries in the metropolis. We invite you to come and see the actual sites where delicious water and rice are transformed by the skills of chief brewers into sake that has been loved since the days of old Edo.
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器An Innovative New Ambiance Rooted in Tradition
The Many Novel Ways to Enjoy Sake in New Glass and Silver Sake Cups -
食Tasty Snacks to Accompany Delicious Tokyo Sake -
歴The Little-known History and Charms of Tokyo-made Sake
Brewery in Tokyo
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READ MOREBrewing Up Opportunities: A Brewery Where People Come TogetherTOSHIMAYA SHUZOUKinkon
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READ MORENew Sake Combining Classic and Modern StylesOZAWA SHUZOSawanoi
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READ MOREThe Story of Two Men Who Revived a Sake Brewery in the Big CityTOKYO PORT BREWERYEdo Kaijo
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READ MOREAn Up-and-coming Chief Brewer's Sake RevolutionISHIKAWA BREWERYTamajiman
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READ MOREA Genuine Sake Brewed by Hand Since Long AgoNOZAKI SHUZOKisho
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READ MOREPreserving the Kuwa no Miyako TraditionOZAWA SHUZOUJOUKuwa no Miyako
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READ MOREThe Pure, Natural Flavor of Sake from Tokyo to the WorldTAMURA SHUZOUJOUKasen
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READ MOREBrewed Alongside a Clear River Brimming with Fish, Nakamura Shuzo's "Chiyotsuru" is Light and Clean with a Bold FlavorNAKAMURA SHUZOChiyotsuru
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READ MOREA Sacred Ceremonial Sake Offered to a God Who Chose to Descend to Musashi ProvinceNOGUCHI SHUZOUTENKozuru
Visit breweries and make posts on SNS
Original
Ponshu-Gria Gift Campaign
November 20 (Wed.), 2019 – March 31 (Tues.), 2020
Visit a brewery in Tokyo and make a post about it on SNS. If you show a photo you posted with the hashtag “#tokyosakeproject” or “#tokyotokyo” to the staff at the brewery, you will be given a gift bottle of Ponshu-Gria, the base for making a sake cocktail, right on the spot. Pour Tokyo-born sake on top of it in a glass, and enjoy a stylish cocktail. Ask the store personnel for more details.
■Stores and breweries participating in the campaign
Ishikawa Brewery, Ozawa Shuzo, Tamura Shuzojo, Toshimaya Shuzou, Nakamura Shuzo, Tokyo Jizake Shop
*Photos are conceptual depictions.
*Only one per person.
*Quantities are limited.
*People who are less than 20 years old cannot participate in the campaign.
*Provided by the TOKYO SAKE PROJECT
This project is aimed at spreading the word about Tokyo’s charms through sake brewed there. The Asahi Shimbun Company and the Tokyo Sake Brewer’s Association are conducting various programs as part of the Project for Unearthing the Charms of Tokyo*. *The Project for Unearthing the Charms of Tokyo is devoted to publicity about the appeals and features of Tokyo. Making effective use of the Tokyo brand icon “Tokyo Tokyo Old meets New,” it rests on collaboration by the Tokyo Metropolitan Government and Tokyo Convention and Visitors Bureau with private-sector businesses.
Media Business Bureau, The Asahi Shimbun Company, and Tokyo Sake Brewer's Association
[Contact] tokyosakeproject@asahi-campaign.com
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